E-commerce built to perform.

A boutique digital studio crafting Shopify storefronts, digital strategy, and conversion-focused experiences for brands in the U.S. and LATAM.

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About

Serious about commerce. Obsessed with performance.

Shopify Partner Since 2019

We help ambitious brands turn online stores into high-performing revenue engines. At RUA, we bridge the gap between business strategy and technical Shopify execution[cite: 3].

Led by Jose Ruano — SVA-trained, business-educated, and an e-commerce strategist with over 6 years of experience scaling DTC operations across North America and LATAM.

+10
Shopify Stores Launched
6
Years in Shopify & DTC
Services

From storefront to strategy — everything your brand needs to win online.

01

E-commerce & Shopify Architecture

Custom Shopify storefronts engineered for conversion, performance, and seamless backend scalability.

02

Brand Strategy & Positioning

Aligning your visual identity with business metrics — creating memorable customer experiences across every touchpoint.

03

Growth & Store Operations

From site optimization to launch workflows — we bridge technical execution with business unit economics to scale profitably.

Selected Work

Projects we're proud of.

E-commerce and Digital Presence

Lulo Libros

A complete e-commerce solution redesign, helping the brand reach new markets and a more modern outlook into their digital branding

Website and digital products redesign

Custom Edu

A modern website redesign that elevates the brand's digital presence—crafted to deliver a fresh, intuitive experience for today's customers.

E-commerce Web Design

Tuwa Pro

A ground-up e-commerce solution built in close collaboration with Tuwa Pro stakeholders to launch their online presence.

E-commerce and Digital Strategy

Petology Petshop

A new digital sales channel for a pet shop in Guatemala. Custom design with custom service integrations — a seamless experience from digital to the real world.

E-commerce Web Design

MIA Store

A fully designed e-commerce experience for MIA Store — bringing their brand to life online with a clean, conversion-focused storefront.

Digital Strategy

Multi Negocios GT

A digital strategy and web presence project for one of Guatemala's multi-category businesses — built for scale and reach.

Brand & Web Design

Club Italiano de Guatemala

A refined digital presence for Club Italiano de Guatemala — blending heritage and modernity into a world-class web experience.

Creative Development

HRRL

A creative development project pushing the boundaries of digital experience — built for a brand that thinks differently.

The Practice

One operator. Full ownership.

Jose E. Ruano

Jose E. Ruano

Founder, Shopify & DTC Strategist — U.S. & LATAM
Shopify Packages

Pick the scope that fits where your brand is right now.

Landing Page
The Launch Page
From $1,500
  • Strategy call to align on goals and audience
  • One fully designed, conversion-focused Shopify landing page
  • Copywriting included
  • Mobile-optimized
  • 2 rounds of revisions
  • 14 days of support after handover

For a launch, a hero product, or a campaign that needs its own home — you don't need a full store, just one page that does everything right.

Let's Talk
Full Build
The Complete Store
From $5,500
  • Strategy, design & development on Shopify
  • Home, collection, and product page templates
  • Copywriting included
  • App setup (reviews, email marketing, etc.)
  • 3 rounds of revisions
  • 30 days of support after handover

For the brand that's ready to stop patching together a store and start having one that actually converts.

Let's Talk
Custom
The Custom Project
Custom Quote
  • Full strategy and discovery process
  • Custom scope built around your business needs
  • Advanced functionality and app integrations
  • Full copywriting included
  • Priority access and dedicated project management
  • 30 days of support after handover

For large catalogs, complex functionality, or brands that need full creative direction alongside the build.

Let's Talk

Great commerce starts with a conversation. Tell us about your brand, we'll take it from there.

hello@byrua.com

Location

Available Worldwide | Guatemala City | Miami, FL |

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