The Practice
One operator. Full ownership.
Jose E. Ruano
Founder, Shopify & DTC Strategist — U.S. & LATAM
A boutique digital studio crafting Shopify storefronts, digital strategy, and conversion-focused experiences for brands in the U.S. and LATAM.
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We're passionate about creating new opportunities for brands. At Rua, we've partnered with companies across different industries, helping them build and grow their digital presence.
Led by Jose Ruano — SVA-trained, business-educated, and currently head of e-commerce and digital products for one of the largest Spanish-language commerce operations in the U.S. RUA is where that expertise goes to work for your brand.
Custom Shopify stores built from the ground up — designed to convert, built to scale, and crafted to reflect your brand at its best.
We define who you are before we design what you look like. Strategic brand building that creates lasting impressions across every touchpoint.
From launch to growth — we map out the digital roadmap your brand needs to compete, convert, and win online. Whatever your brand needs to stand out — we build it
Guatemala City & Miami, FL